In today’s post we are going to show you how you can create fresh content quickly and effectively by implementing what we call “Content Creation at the Speed of Sound.”
1. Research Topic
Step one is to research your topic thoroughly
You can visit other sites, blogs, watch videos or read reports to keep up to date with all the cutting edge of your topic.
As you do this, look for the pains and desires within your target market. What solutions are the people looking for?
Next, do a Google search for your topic followed by the word problems, and search relevant forums for frequently asked questions within the community
2. Research Keywords
The next stage is to research your keywords
During the research phase, you should be noting common words that appear within the community that you’re targeting.
Once you’ve got a range of keywords, spend time finding the level of traffic and competition that adhere to each of the keyword phrases. You can use some great keyword research tools like Market Samurai, Word Tracker or Google Keyword Tool to help you achieve this.
Once you’ve got a long list of potential keywords that are regularly searched for yet don’t have too much competition, select 2-3 keyword phrases that you want to target with your video.
3. Create Videos
Step three is the creation of your videos
You can use screen capture software, or if you have a video camera you can make a talking head video where you talk in front of the camera. Alternatively, you can create a simple slide show video using text and images.
The first video should be roughly three minutes in length and be a basic introduction to the topic. The aim of this video is to distribute around the various video sharing sites in order to encourage people to visit your blog.
Video two should be slightly longer, perhaps five minutes and go into more detail about the subject. The aim is to provide quality blog content for your viewers, and also to get them to sign up to your blog.
4. Video Transcription
Once you’ve completed your videos, get them transcribed
There are various people on Elance, Rentacoder and Craigslist who are willing to do this for a reasonable price. Just make sure that they’ve got good accuracy and they can guarantee a good turnaround speed for the work.
Remember, speed is vital when online media marketing is considered.
5. Blog Post
Next, post the content to your blog
If you don’t have a blog, WordPress.org provides the best software on the market and it’s free. Once you’ve got your blog setup, you should post your second video and the transcription of it to your blog.
This will provide good content for both the search engines and your visitors.
The act of posting on your blog will also activate all the various syndication mechanisms such as RSS feeds. It will also ping various networks and directories. Any subscribers who have signed up to receive blog notifications will be told and you can email your list.
If you don’t already use Aweber, they provide excellent integration between your blog and your list of subscribers.
6. Podcast
The next stage is to turn your content into a podcast
First, convert video two into audio, then register it with various podcast directories, such as Podcast, Podcastalley, Podcastblaster and Odeo. There a several other podcast directories you can find if you use the search engines.
Finally, setup an iTunes account to get exposure to this massive market.
7. Social Networks
Now it’s time to notify your social networks
This includes sites such as Twitter, Facebook, LinkedIn, MySpace and any other social networks that match the style of the visitors that you’re seeking.
Finally, you can automate these actions using various plugins. Facebook provide a plugin that will integrate with your blog so that you’re latest blog updates automatically appear on your Facebook account or fan page.
The WordPress community also provides a wide range of plugins that can be used to automate each of these actions.
8. Distribute Video
Next, it’s time to distribute your first video
You can send it out to YouTube, Revver, Veoh, Viddler, Clipser and many more.
Then you may want to use the social bookmarking sites to bookmark the links to the videos that you’ve just submitted to the video sharing sites.
Then, take the transcription of the first video, turn it into articles and submit it to various article sites, such as EzineArticles and ArticlesBase.
9. End Result
So what is the end result?
After one to two hours of work, you should have a blog post, good content and contact with your subscribers and social media interaction.
You should also have a variety of incoming links to your blog (which will gradually increase over time as people spontaneously link to the good content provided on your site).
All of that should help to with the search engine rankings for the keywords that you’ve chosen.
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22 Comments
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Excellent advice James.
We have applied this exact approach extensively on our TV channel site that you completely revamped for us from an SEO perspective in particular.
Essentially we’re already beginning to see substantial traffic benefits, including the effect on our search engine rankings – which are suddenly starting to improve.
Looking forward to your next video
Jonathan
Jonathan,
Thank you for the great feedback. That is great to hear you are already seeing a significant increase in traffic and search engine rankings after implementing the changes we did.
I think to many people think that creating content for their sites is a long daunting process.. as we have shown above this doesn’t have to be the case.
Looking forward to sharing our next video.
James
James Rivers´s last blog ..Content Creation at the Speed of Sound
You have great ideas about how to effectively organize my blog activity. Thanks for your guidance.
Dr Jones,
Thank you for your feedback. It’s great to hear from you again. Let us know how you make out applying the techniques described above.
James
This is an excellent post. I always find it hard to come up with fresh new content quickly for my sites.
This makes the process much easier and more effective to drive traffic as well. Thank you
Jane
Jane,
We have another technique to getting ideas and content together even faster. If more people are interested in another great technique to create your content at lightning speed we will do another post on this subject.
We are just getting started on this new site and have lots of great tips and strategies we will be sharing with our viewers.
To keep up to date with our latest posts be sure to subscribe via the email icon at the top of our site or our subscribe bar along the bottom.
We welcome everyone’s feedback. If you have more ideas you would like to share with others or questions you would like to ask us feel free as we will get back to everyone.
I enjoyed this a lot! The point you make about Podcasts though is perhaps a little disingenuous. Before I got into podcasting I thought it would be a piece of cake but audio is much more difficult to do well than video, I find. Especially if you want good sound quality.
It’s also much harder to get your RSS feed accepted by iTunes unless you’re using a dedicated podcast host. Wordpress + feedburner RSS can be problematic in getting a clean RSS feed, which iTunes requires.
I personally found Libsyn a great option and it didn’t take more than a day or two for Apple to OK my podcast.
Jon Buscall´s last blog ..Online Communications in a Crisis
Jon,
Thanks for your feedback about our first blog post. It’s great to hear such positive comments from someone who has experience running their own podcast.
You make a good point about audio being more difficult to do well than video.
It wasn’t our intention to make it seem as though high-quality podcasting is easy, but the general scope of the post only allowed space to provide a brief overview of the subject.
In future posts, we’ll go into much more detail about all aspects of online media marketing including how to get started podcasting.
It’s great to hear that Libsyn provides a reliable RSS feed which is acceptable for iTunes.
we’ll check it out and report our progress.
Stuart, thanks for the great advice you have shared with me, I hope you don’t mind if I post a link to this on my posterous site so my classmates can share my experience. My class have been learning about social media and self promotion, as we are studying Graphic Design and as you know, it is an invaluable part of the package. Being learners our blogs are a bit scattered and nervous but they will only improve with helpful people like you in the world.
Robyn,
It’s great to hear that you liked our post on content creation. we’re working on a few more blog posts that will be published soon.
Thanks for adding the link to your blog, it will provide a useful resource for any of our readers who are interested in graphic design.
The work shown on your site looks great, far better than I could create. My business partner James is responsible for all the graphical content on this blog.
I can use the easier aspects of Photoshop, but Illustrator seems even more complex.
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Thank you for the great feedback on our site. We have spent lot’s of time developing our theme and much more progress to come.
Please feel free to join our mailing list as we will keep you updated with our latest information and articles.
BTW… Once our site has been developed a little further we are going to make this a “Do Follow” blog for our community.
See you back soon.
P.S. Please use your name when you leave a response so we can be more personal in our responses back to you.
James
James Rivers´s last blog ..Skill Swap: What Can It Do For Your Online Business?
Great post. Using those steps on creating blog content in just two hours would really save your time and effort.
I am really thankful to this topic because it really gives great information ‘*,
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Yes, the research of keywords is essential for content creation and publishing. The question is how can we define the value of optimal keyword density on a single page, with regard to the whole website, having in mind also a fundamental principle of accessibility: a page should be available to a visitor from a maximum of two mouse clicks. The article is OK, but speed of the sound is far when you think of creating original content and relevant to a certain topic.
If relevant, I’d suggest that you also add some kind of personal story as well. Preferably in the beginning of the article. It draws people into your writing while making your more personal or down to earth with them.
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