Frequently Asked Questions
What is Online Media Marketing?
Online media marketing employs a range of different media that encompasses videos, podcasts, webinars, mobile applications and social media to make it easier for people in your target market to find the goods and services that your business provides.
Why is it So Important?
People love watching online videos
As of 2009, 52% of all web traffic is video traffic. People are turning to online video for entertainment, information and to find solutions to their problems. In the U.S. alone, there are 115 billion videos watched every month.
The search engines love indexing video
As part of their quest to give people the content they want, new videos are often indexed within seconds. It also means that your video content will allow you to rank higher for the search terms than all your rivals who don’t use video. So if you’re not using video marketing, you’re missing out on thousands of potential customers in your area.
People are searching for local goods and services online
Every month there are more than 1 billion local searches completed online. Since 2008, people have been more likely to search online for local goods and services than through traditional print based media such as the Yellow Pages.
It makes it easy to build rapport and trust within your target market
This will help you to find the best customers who are prepared to spend money over and over again.
It’s more effective than traditional advertising media
The old media, such as newspapers, Yellow Pages and TV are less effective at targeting potential customers and encouraging them to take action.
And those are just a few of the main reasons why the most successful businesses are using online media marketing.
Businesses with high visibility online will not only get found by their customers, they will also command a significant amount of authority and trust within their market.
How Can You Help Me and My Business?
If you want more website visitors, more customers and more market visibility, we can help you.
Using a unique system of online video, lead page capture and followup, we can help your business to get found online, attract relevant visitors to your website and encourage them to contact you.
For full information on the individual services that we provide, check out our list of online media marketing services.
What Information Will My Online Videos Contain?
A successful online marketing video should attract the attention of relevant viewers, let them know how you can help them achieve their goals and provide them with a strong call to action that will encourage them to visit your site or contact you.
In general, your video commercials will last 30-60 seconds, but there are occasions when a longer video will be appropriate. However, as attention spans are getting shorter, it’s best to focus on telling your potential customers what you’ve got, what it will do for them and what they have to do next.
What Results Can I Expect?
Once your first video has been produced, it will be distributed to a range of the biggest and most popular sites on the internet.
Within a few days, sometimes hours, your video will start to be noticed by your potential customers and the search engines.
This will generate a steady stream of potential customers to your website, where they will be encouraged to take action, such as phoning you, visiting your premises or signing up to receive further information.
Once you’re video goes live, it won’t be long till you’re getting calls mentioning your new video.
And here’s the best part!
Whenever someone signs up to receive more information you will receive instant notification by email and/or sms text message. So if your prospect has entered their phone number, you then have the ability to call them within minutes of them expressing interest in your business.
Just think about that from your potential customers point of view. Wouldn’t you be impressed by that level of attention and service?
How Long Will the Results Last?
Once your videos have been submitted to various sites, they will remain online for as long as each site continues to exist.
The prominence of your video within each of these sites and the search engines will vary over time and depends on several factors, such as the level of competition for the keywords targeted by your video, the number of views received by each of your videos and the length of time since it was posted.
That’s why we continue to generate new video content for your business every month, refresh older videos and place significant importance on the lead capture mechanisms once visitors reach your site.
How Much Will it Cost?
The cost of your online video campaign will vary according to the level of competition within your market and your business objectives.
Our clients generally expect to invest between $3000 – $5000 during the initial planning stage and a monthly retainer of approximately half that amount to generate new content and maintain their position of authority within their chosen market.
Our aim is to provide you with value equal to at least five times the amount you spend on your video marketing campaign.
Do I Need a Website?
If you want to generate significant business online, a website is highly desirable. But even if you don’t have a website, online video can still be used to inform people about what you provide and encourage them to call or visit your premises.
As part of our service, we can provide you with a website that has all the necessary pages to make the most of your online video marketing campaign.